Digitalisation will
revolutionise film industry
Vasudev Pagi
22 November 2007
Digitalisation is expected to revolutionise the film industry
and help minimising the piracy.
This conclusion has been drawn by Sarine Doshi, partner of
the A T Kearney firm, which did a study on the behalf of the
Confederation of Indian Industries (CII).
Disclosing the findings of this study at two-day conference
on India the Big Picture that began here on the eve of the
38th International Film Festival of India, Mr Doshi said ddigital
distribution and exhibition of movies will change the face
of the film industry in more ways than one.
"While digitilisation will impact all parts of the film
industry's value chain, the maximum impact will be felt at
the consumer end," he observed.
Highlighting the impact of digitilisation, the study mentions
that the phenomenon will not only eliminate the cost of physical
print but will also facilitate the release of a movie across
multiple locations minimising the loss to piracy and negative
word-of-mouth publicity.
"This will therefore result in improved viability of
theatres in smaller towns on account of higher potential utilisations,"
states the study.
The function began in the presence of Goa Chief Minister
Digamber Kamat, Information and Broadcasting Secretary Asha
Swarup, Chief Secretary J P Singh and others.
Doshi said that large multiplex will also be encouraged to
enter the smaller towns with digitilisation.
While there is latent demand that exists in these towns for
a good movie viewing experience, large exhibition networks
have restricted their presence to metros, mainly on account
of poor viability of multiplex type of screening experience
in non-metros, he said.
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