Qualis targeting tourist market

Sandesh Prabhudesai
8 May 2001  

Qualis, the multi-purpose vehicle of Toyota Kirloskar Motor Ltd, is targeting tourism segment of Goa by working out special package schemes for the taxis operating for the star hotels.

Sandeep Singh, the general manager (marketing), said half of its market would be promoted vigorously in the tourism segment since the vehicle is preferred by families to travel with comfort.

While Goa has around 10,000 tourist vehicles, almost 80 per cent of its market is presently captured by the Maruti Omni vans. Due to oversaturation of tourist vehicles, the government has now stopped issuing permits for tourist vehicles.

"We plan to promote it as a replacement for the existing vehicles by tying up with the financial institutions and banks", says Amarsinh Patil, the Goa-based executive director.

The Toyota Kirloskar Motor Ltd opened its 29th showroom, called Sharayu Toyota, in Goa in the presence of veteran politician Sharad Pawar as well as Goa's top politicians on 7 May.

According to Singh, Qualis is an ideal vehicle for transporting tourists due to multi-usage requirements it has provided including easily foldable seats, diversified air-conditioning and a very small turning radius, besides options of 8-seater and 10-seater.

Satoshi Aoki, the director of marketing division, disclosed here that the company is now planning to enter the medium car market with a high quality and low price component.

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